Saturday, Dec. 11 in Primm
Primm Valley Resort to host 2004 SCORE Awards Night--
Tribute to 31 years of SCORE International desert racing
SCORE’s 31st year culminates with SCORE Off-Roadsman awards
presentation of 2004 SCORE Desert Series champions

LOS ANGELES (September 1, 2004) -- Primm Valley Resort in Primm, Nev., has been selected as the host for the 2004 SCORE Awards Night, honoring the world’s foremost desert racing series, it was announced today by Los Angeles-based SCORE International. The special evening will be held Saturday, Dec. 11 at the Primm Valley Conference Center, 35 miles south of Las Vegas on the California/Nevada border.

Nearly 500 SCORE racers, family, friends, crews, sponsors and media will be returning to the Primm Valley Resort as the SCORE Awards Night will honor the 31year history and fame of the name which is the standard for desert racing around the world.

Started in 1973 with a short-course race in Riverside, Calif., the SCORE desert legacy officially began in July of 1974 in Ensenada, Mexico. Founded by the late Mickey Thompson, himself a motorsport legend, SCORE International continues to this day under the gifted guidance and dedicated leadership of Sal Fish, who has been with SCORE since shortly after Thompson started it.

“I quickly embraced the vision and the passion Mickey Thompson had when he started SCORE International, but it has amazed me over these memorable three decades to see the indelible mark SCORE has left on people throughout the world,” said Fish, the SCORE CEO/President. “I have been both humbled and awed to work with so many absolutely incredible people from virtually all walks of life and from all over the world. I look forward to toasting the memory and legacy of SCORE International once again in Primm while honoring the accomplishments of our current SCORE racers. This is our ninth consecutive year racing in Primm, and the SCORE Las Vegas Primm 300 continues to grow each year.”

In addition to the special SCORE Achievement Awards and the 23 class champions and three overall point champions who will be honored in Primm, another highlight of the evening will be the presentation of the annual SCORE Off-Roadsman Awards.

Individuals as well as manufacturers and organizations are honored through 11 distinct awards, whose winners are decided by vote of the entire SCORE membership of more than 2,000. Among the awards to be presented are Contingency Company of the year, Pit Support Team of the year, Sponsor of the year, Rookie of the year, Mechanic of the year and Person of the year.

Another aspect of the festivities will be the presentation of the $12,000 Toyota True Grit Awards along with the Toyota Milestone Awards. As it has for 18 years, the Toyota Milestone Awards are presented to those drivers in four-wheel vehicle classes who finish every required mile of the 2003 SCORE Desert Series. The $12,000 Toyota True Grit purse is split between the Toyota Milestone winners who win the season point titles in the four non-factory-backed classes of Class 1-2/1600, Class 5, CLASS 10 and SCORE Lite.

This year’s SCORE Overall Point champion will also receive the inaugural $10,000 Kartek Off-Road bonus.

The evening will include a video tribute to the 2004 SCORE desert racing season.

This year will mark the fourth time that the annual SCORE Awards Night has been held in Primm. Prior to this year, the historic evening has been held in Primm in 1997, 1999 and 2002.

A pre-awards reception will start the festivities at 6 p.m., followed by the dinner, a special tribute to the 2004 SCORE season and presentations at 7:30 p.m.

Individual ticket reservations as well as reservations for tables of 10 are being accepted through the SCORE offices at 818.225.8402

For Saturday, Dec. 11, a special SCORE room rate is available at Primm Valley Resorts, for $45 per night at Primm Valley Resort and $39 at Buffalo Bills. These rooms may be reserved under the SCORE group code of SCS1211 or by calling Primm Valley Resorts at 800.386.7867. The SCORE room block is guaranteed to be available at these properties until Friday, Nov. 26.

SCORE International, based in Los Angeles, continues today producing its five-race SCORE Desert Series which is anchored by the legendary granddaddy of all desert races—the Tecate SCORE Baja 1000. SCORE presents two races in Southern Nevada—the SCORE Laughlin Desert Challenge and the SCORE Las Vegas Primm 300. In Mexico, SCORE also annually produces the SCORE San Felipe 250 and the SCORE Baja 500.

SCORE official sponsors for 2004 are: BFGoodrich Tires-official tire, Southern California Ford Dealers-official vehicle and C.L. Bryant-VP Racing Fuels-official fuel supplier. Associate sponsors are: Tecate Beer, Coca-Cola of Mexico, Instant Mexico Auto Insurance, Herbst Gaming, Kartek Off-Road, Fram, Autolite, Prestone, Bilstein, Signpros, P.C.I. Race Radios, McKenzie’s, and Advanced Color Graphics.

Associate sponsors for the SCORE Las Vegas Primm 300 are Las Vegas Events in association with the Las Vegas Convention and Visitors Authority and Primm Valley Resorts.

For information contact:
SCORE International at its Los Angeles headquarters
(818) 225-8402 or visit
the official Optima SCORE Desert Series website at:
www.score-international.com

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