Final Four 2005 SCORE races to air on OLN;
Tecate SCORE Baja 1000 will also air on NBC

LOS ANGELES, CA (May 26, 2005) -- Aura360 and SCORE International, the World’s foremost desert racing sanctioning body, announced today that NBC and OLN will televise programs featuring events from the 2005 SCORE Desert Series. Aura360, a firm specializing in the creation and development of emerging event and media properties will co-produce, in association with SCORE, the series with both NBC and OLN.

The launch of a complete SCORE desert racing television package is timely given the increased interest in the sport by the mainstream media. The Tecate SCORE Baja 1000 is the oldest and most well-known desert race enticing NASCAR stars, action sports athletes, celebrities, and casino owners to compete. Its magnetism has captivated athletes for over thirty years and will now be accessible to mainstream racing fans on network and cable television.

Growing appreciation for the events was confirmed after the premiere of film ‘Dust to Glory’. The 90-minute historical sports documentary directed by critically acclaimed Dana Brown featured the 2003 Tecate SCORE Baja 1000. ‘Dust to Glory’ debuted on April 1 to a sold-out crowd in Hollywood and was deemed “exhilarating” by critics.

“We knew when we selected Aura360 as our television producers that the coverage will be credible and extensive and this package is even beyond our expectations,” said Sal Fish, CEO and President of Los Angeles-based SCORE International. “We look forward to the comprehensive coverage Aura360 will provide of SCORE races, racers and crews, highlighted with incredible racing action as well as behind-the-scenes profiles of some of the top desert racing teams in the world.”

This year, all of the upcoming races in SCORE Desert Series will air nationally on OLN. The cable network has agreed to cover four 2005 events including the 37th Tecate SCORE Baja 500, SCORE Las Vegas Terrible’s Cup I, 10th SCORE Las Vegas Primm 300 and 38th Tecate SCORE Baja 1000. The Tecate SCORE Baja 500 and Tecate SCORE Baja 1000 will receive particular attention in special one-hour primetime feature programs.

”Desert racing on OLN is a natural fit, especially prestigious best-in-class events like those in the SCORE desert racing series,” said Marc Fein, Senior Vice President of Programming and Production. “Our viewers crave the excitement and thrill of man vs. the elements and these races combine the challenging, desert terrain with the thrills of an adrenaline-charged, all-out, off-road race. They also serve as a great complement to our coverage of the Dakar Rally.”

Last year, Aura360 co-produced the 2004 Tecate SCORE Baja 1000 for NBC, marking the first time a desert race had been televised on a major national network since 1981. Given the success of last year’s program and the growing interest in desert racing, NBC will broadcast another one-hour special of the 2005 Tecate SCORE Baja 1000 in December.

“We are excited to bring the action and thrills of desert racing to our audience,” said Jon Miller, NBC Sports Senior VP of Programming. “The SCORE Baja 1000 is a grueling event and promises to make for compelling television.”

SCORE official sponsors for 2005 are: BFGoodrich Tires-official tire, C.L. Bryant-VP Racing Fuels-official fuel supplier. Associate sponsors are: Tecate Beer, Coca-Cola of Mexico, Instant Mexico Auto Insurance, Las Vegas Events, Herbst Gaming, Kartek Off-Road, Centrix Financial, Fram, Autolite, Prestone, Bilstein, Signpros, Cotuco, Fideicomiso Publico para la Promocion Turistica de Ensenada, Cotuco, P.C.I. Race Radios, McKenzie’s Performance Products, and Advanced Color Graphics.

For information contact:
SCORE International at its Los Angeles headquarters
(818) 225-8402 or visit
the official 2005 SCORE Desert Series website at:
www.score-international.com

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